Many community colleges spend a significant amount of their marketing budget each year on media monitoring services like Cision or Meltwater, and for several years our institution was no exception. But over time, the weaknesses…
A decade ago, marketing teams managed a website and a couple of social media accounts. The most advanced teams were dabbling in Google AdWords or boosted Facebook posts. Since then, expectations have exploded. Platforms and…
For a working parent weighing a return to college, the decision rarely starts with a program brochure. It starts with a quieter question: Can I actually do this? That question sits at the center of…
Emily Summers is rarely at her desk — and her employer couldn’t be happier about it. Summers is a dual-enrollment specialist at Milwaukee Area Technical College (MATC) in southeastern Wisconsin. She’s usually out at area…
How are you reading this article right now? Scrolling down a webpage? Flipping through a digital PDF? Maybe you’re listening to the computer read it for you? The way each person interacts with the digital…
Community college marketers know the e-mail well. It usually arrives a few weeks before the start of the following semester. The subject line is brief: “Can you promote my program?” The message is not unreasonable,…
Community colleges across the country need stable funding to serve their students. Many get this funding through millage votes, where local taxpayers decide whether to support their community college with property tax revenue. This article…
The new academic year is right around the corner. Enrollment is teetering, and the pressure is on to make a big splash. Marketing teams hunker down with the enrollment office, and they develop a master…
It is no secret that the past year has presented challenges for higher education at the federal level. Colleges have had to deal with a slew of executive orders, cuts or freezes to key grant…
From individual institutions to statewide coalitions, community colleges are developing sophisticated approaches to legislative relations that strengthen ties with elected officials. Building these relationships can bring immediate and long-term benefits for your college. This article…