Community college leaders often say that their institution is “the community’s college.” For some, this means the institution is the next step following high school graduation or the place someone may go to enhance their…
In recent years, equity, diversity, inclusion and belonging (EDIB) initiatives and their champions have been under assault in higher education. In Texas alone, 100 related jobs have been cut across university campuses, ABC News reported…
As the use of personalization and digital communication has increased in marketing over the past decade, the ability for community colleges to track marketing return on investment (ROI) has also grown. With the splintering of…
Though it is a relatively new player in higher education marketing, artificial intelligence (AI) has already changed the game for community colleges. It offers unparalleled speed and accuracy for tasks like sifting through large enrollment…
Each year, community college marketing and admissions teams ask themselves the same question: What can we do differently this year to increase enrollment? At North Iowa Area Community College (NIACC), digital marketing has been a…
With the power to inform, connect, engage and make presidents more visible, social media emerged as a vital instrument in educational leaders’ arsenals. Through insights garnered from discussions with 10 community college presidents effectively leveraging…
Today’s strong job market, coupled with the rising cost of higher education and a multitude of online certificates, has intensified doubts about the value of – or need for – a higher education degree. Results…
The strategic plan at Milwaukee Area Technical College (MATC) has focused on breaking down barriers that stand between students and their academic and career success. One key strategy to break down these barriers has been…
What will a college’s next emergency be? No one can be sure. Many factors in a crisis situation are unpredictable. Otherwise, we’d take action to mitigate them. What is within control is preparation. To prepare,…
Purple squirrels … blue diamonds … unicorns. No matter what terms we use, we all have those special customers that Psychology Today coins “pseudo-exceptionals.” These pseudo-exceptionals are those who believe they’re completely different from others…