At Northern Essex Community College in Massachusetts, the marketing team has adopted an unconventional yet fitting metaphor for their professional journey: climbing a beanstalk. While they may not have encountered magic beans or a golden…
Nearly 90% of millennials rate professional development as important in their choice to stay at a job, according to a recent Gallup report. Yet professional development remains notoriously undervalued, especially in higher ed. It’s almost…
Managing social media for a college is a bit like throwing a house party where everyone wants to be the DJ. Cape Cod Community College (4Cs) in Massachusetts has figured out a way to keep…
As the demands of higher education evolve, community college leaders often find themselves navigating competing priorities, making work-life balance seem out of reach. However, the start of a new year presents an opportunity to reassess…
Though it’s been years since the heart of the pandemic, getting students to once again consider a college education is still difficult. Many eschew in-person learning altogether or ultimately decide college is no longer an…
Community college leaders often say that their institution is “the community’s college.” For some, this means the institution is the next step following high school graduation or the place someone may go to enhance their…
In recent years, equity, diversity, inclusion and belonging (EDIB) initiatives and their champions have been under assault in higher education. In Texas alone, 100 related jobs have been cut across university campuses, ABC News reported…
As the use of personalization and digital communication has increased in marketing over the past decade, the ability for community colleges to track marketing return on investment (ROI) has also grown. With the splintering of…
Though it is a relatively new player in higher education marketing, artificial intelligence (AI) has already changed the game for community colleges. It offers unparalleled speed and accuracy for tasks like sifting through large enrollment…
Each year, community college marketing and admissions teams ask themselves the same question: What can we do differently this year to increase enrollment? At North Iowa Area Community College (NIACC), digital marketing has been a…