Today, many colleges deal with an in-house shortage of social media expertise. Add in limited support from faculty and staff outside the marketing department, plus the sometimes minimal student participation in content development. These challenges…
Marketing professionals are always asked to do more, often with the same small budget. And when times are hard, purse strings tighten even further. Enter marketing automations, which can alleviate some of the constant strain…
Before Kiandra Smith went to college, her college came to her. As a student at Madras High School, located in a town of fewer than 10,000 people in the rolling high desert of Oregon’s interior,…
Soon after Northern Essex Community College’s (NECC) longtime local newspaper announced another round of cost-saving measures, a veteran reporter was asked how he was coping. He sighed and said staff members were doing the best…
No matter how many ways a message is delivered, nearly every college president or communications manager has probably heard this from a faculty or staff member or student: “Why didn’t I know about this?” A…
This article is part of a bimonthly series provided by the National Council for Marketing and Public Relations, an affiliated council of the American Association of Community Colleges. Regardless of what marketers call it today – a…
Why would a group of 10 people from Temple College brave near 100-degree heat to tour a village for homeless people in Austin, Texas? Ellen Davis is director of marketing and media relations at Temple…
Editor’s note: This article is part of a bimonthly series provided by the National Council for Marketing & Public Relations (NCMPR), an affiliated council of the American Association of Community Colleges. Frustration is good. Frustration works. Frustration…
Editor’s note: This article is part of a bimonthly series provided by the National Council for Marketing & Public Relations (NCMPR), an affiliated council of the American Association of Community Colleges. In this new economy with unemployment…
Editor’s note: This article is part of a bimonthly series provided by the National Council for Marketing & Public Relations, an affiliated council of the American Association of Community Colleges. Listening, teamwork, building a relationship and…