How environmental branding can create student pride
It is the week before graduation, and students at Community College of Philadelphia (CCP) are lined up at the Grad Fair waiting to pick up their caps and gowns. They put on the regalia, head…
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Finding the best ways to stay in touch with students
For a working parent weighing a return to college, the decision rarely starts with a program brochure. It starts with a quieter question: Can I actually do this? That question sits at the center of…
5 tips to transform your campus magazine
When Southeast Community College in Nebraska decided to rethink its alumni publication, the marketing and communications team didn’t start with a design concept or a new name. They started with a question: “What do our…
A game plan for dual-enrollment outreach
Emily Summers is rarely at her desk — and her employer couldn’t be happier about it. Summers is a dual-enrollment specialist at Milwaukee Area Technical College (MATC) in southeastern Wisconsin. She’s usually out at area…
Leveraging storytelling in politics
Community college marketing and communications staff play a key role in providing the visuals and storytelling in a college’s efforts to educate and influence lawmakers and other stakeholders. That may seem obvious, but it’s sometimes…
Digital accessibility: More than a regulatory obligation
How are you reading this article right now? Scrolling down a webpage? Flipping through a digital PDF? Maybe you’re listening to the computer read it for you? The way each person interacts with the digital…
Newsmakers
New CEO Michael Waide, who has served at Pierpont Community & Technical College in West Virginia for nearly two decades in various positions — including currently interim president — will now become its permanent president….
Reporter’s notebook
ED/DOL announce first FY 26 TRIO grant competition State Department seeks hosts for regional Career Connections seminars AACC staff: Out and about ED/DOL announce first FY 26 TRIO grant competition The U.S. Education (ED) and…
Start with a marketing strategy
Community college marketers know the e-mail well. It usually arrives a few weeks before the start of the following semester. The subject line is brief: “Can you promote my program?” The message is not unreasonable,…
Navigating millage campaigns: A strategic guide for community colleges
Community colleges across the country need stable funding to serve their students. Many get this funding through millage votes, where local taxpayers decide whether to support their community college with property tax revenue. This article…