Building your brand
Many community colleges have been in their communities for decades, and some take it for granted that campus stakeholders, prospective students and their families, and the public at large understand who they are and what…
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Helping with leadership transitions
Editor’s note: This article is part of a monthly series by the National Council for Marketing & Public Relations (NCMPR), an AACC-affiliated council. More and more, community colleges are seeing frequent turnover in senior leadership….
How freedom of speech became the topic on campuses
It seems that every time you turn on your television or access the top news stories online you see a gathering of college students on campuses across the nation. Sometimes peaceful but often not, these…
Social media for college presidents
By now, your marketing and communication teams have almost surely embraced social media as the spear-point of low-cost, high-touch targeted outreach to potential students. What’s more, cultivating an online community of students and college staff…
The total student communication pipeline
Two-year college communicators spend a lot of time trying to reach the next group of prospective students, but could it be time to start paying closer attention to communicating with current students? Eric Melcheris coordinator…
How word-of-mouth can impact your college brand
Your students are talking about what it’s like to go to your college. Why does it matter? Because their opinions are one of the most influential forces at work when it comes to new students…
Newsmakers
Kudos Dianne Van Hook, chancellor of Santa Clarita Community College District-College of the Canyons (COC) in California, has been named the 2017 National Pacesetter of the Year by the National Council for Marketing & Public Relations,…
Communication strategies for community college leaders
Community colleges are vibrant, constantly changing, critically important institutions. We are where the action is in higher education today, right? The pivotal intersection of high schools and universities, welfare and the workforce, immigration and assimilation….
Commentary: Synchronized for success
Communications and marketing professionals in community colleges are responsible for all kinds of communications: internal and external, digital and traditional, curriculum and continuing education, and more. They must be both creative and strategic, integrating the…