Keeping all social media posts on-brand
Managing social media for a college is a bit like throwing a house party where everyone wants to be the DJ. Cape Cod Community College (4Cs) in Massachusetts has figured out a way to keep…
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Redefining work-life balance
As the demands of higher education evolve, community college leaders often find themselves navigating competing priorities, making work-life balance seem out of reach. However, the start of a new year presents an opportunity to reassess…
Keep sharing your students’ successes
Though it’s been years since the heart of the pandemic, getting students to once again consider a college education is still difficult. Many eschew in-person learning altogether or ultimately decide college is no longer an…
Michigan’s free-tuition programs are paying off
In fall 2005, the Kalamazoo Promise became the first-of-its-kind “promise” scholarship program in the country, covering up to 100% of the cost of college tuition for eligible high school graduates in Kalamazoo, Michigan. Since then,…
The benefits of ‘unseen’ backgrounds
Current and potential community college students dealing with life’s challenges can be difficult to connect with through traditional marketing messaging. They may lack the confidence in their ability to succeed because of the challenges they…
Partnering with local groups helps colleges serve as community hub
Community college leaders often say that their institution is “the community’s college.” For some, this means the institution is the next step following high school graduation or the place someone may go to enhance their…
Reviving traditional media
In the landscape of marketing and communications, social media platforms, email marketing and search engine optimization often overshadow traditional methods such as press releases. However, for community colleges, neglecting these traditional avenues in favor of…
Engaging your team in successful EDIB initiatives
In recent years, equity, diversity, inclusion and belonging (EDIB) initiatives and their champions have been under assault in higher education. In Texas alone, 100 related jobs have been cut across university campuses, ABC News reported…
Embracing neurodiversity in the workplace for innovation, inclusion
At the heart of community college missions and values is the desire to be inclusive and welcoming institutions where students and employees can bring their authentic selves to the campus. However, that can be difficult…
How marketing ROI can help colleges make better marketing decisions
As the use of personalization and digital communication has increased in marketing over the past decade, the ability for community colleges to track marketing return on investment (ROI) has also grown. With the splintering of…