Newsmakers
CEOs on the move Kevin Brockbank will serve as chancellor of the Community Colleges of Spokane (CCS), effective May 1. He is currently president of Spokane Community College, a position he has held since 2017….
Search Results for ncmpr
Aligning marketing with institutional goals
One of the best ways to ensure that the marketing department is revered across campus is to boost enrollment. At the end of the day, that’s the goal, right? To increase enrollment for the institution?…
Bringing the three Rs to higher ed marketing
Purple squirrels … blue diamonds … unicorns. No matter what terms we use, we all have those special customers that Psychology Today coins “pseudo-exceptionals.” These pseudo-exceptionals are those who believe they’re completely different from others…
No-cost strategies to strengthen your storytelling
A new year means a new start, and many are heading back to campus with a long list of resolutions. While it’s tempting to set lofty goals, experts have found that focusing on small, realistic…
The problem with PDFs: It’s an accessibility thing
The letters P, D and F – which stand for “portable document format” – changed the world back in 1991, and they have become a common source of information on college websites. Rather than creating…
Media relations 101: Help them help you
Scenario: You invest months of planning for an important college initiative that will reap decades’ worth of rewards for your community. You decide to host a full-on press conference complete with a fancy backdrop, media…
Nursing apprenticeships in rural areas
Katie Nerison has worked in healthcare since she was 15. Throughout her career, nurses and directors encouraged her to pursue her degree, which cost and time made nearly impossible. Then, her employer hosted a meeting…
Adding zip to students’ acceptance letters
It started after leaders at Grand Rapids Community College (GRCC) heard from an applicant who received a letter from the Michigan college. “Have I been accepted?” she asked. “I can’t tell.” That prompted the GRCC…
Giving back through community service
Community colleges are the recipients of tremendous generosity. Donors provide equipment that allows two-year colleges to teach the latest skills, and partners serve on college advisory boards to provide input on the skills student need…
A more strategic approach to social media
Today, many colleges deal with an in-house shortage of social media expertise. Add in limited support from faculty and staff outside the marketing department, plus the sometimes minimal student participation in content development. These challenges…