Start with a marketing strategy
Community college marketers know the e-mail well. It usually arrives a few weeks before the start of the following semester. The subject line is brief: “Can you promote my program?” The message is not unreasonable,…
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Navigating millage campaigns: A strategic guide for community colleges
Community colleges across the country need stable funding to serve their students. Many get this funding through millage votes, where local taxpayers decide whether to support their community college with property tax revenue. This article…
How community colleges can ensure their messaging stands out in the crowd
The new academic year is right around the corner. Enrollment is teetering, and the pressure is on to make a big splash. Marketing teams hunker down with the enrollment office, and they develop a master…
Why community colleges can’t sit this one out
It is no secret that the past year has presented challenges for higher education at the federal level. Colleges have had to deal with a slew of executive orders, cuts or freezes to key grant…
How community colleges can strategically engage with lawmakers
From individual institutions to statewide coalitions, community colleges are developing sophisticated approaches to legislative relations that strengthen ties with elected officials. Building these relationships can bring immediate and long-term benefits for your college. This article…
Reach prospective students with a strong SEO strategy
Early last year, Grand Rapids Community College (GRCC) in Michigan prioritized an assessment of how its website appeared in organic search results. The findings were eye-opening: The college ranked for internal human resources topics and…
CEO on social media
The students, faculty, staff and community residents of Milwaukee Area Technical College (MATC) in Wisconsin know all about their president, Anthony Cruz. They know he loves pickleball. He likes to eat out. He recently got…
A strategic plan rooted in real voices
When Carroll Community College in Maryland launched development of its next four-year strategic plan, the leadership team wasn’t thinking about just KPIs and goal statements. They were thinking about trust. Visibility. Inclusivity. And what it…
Climbing the beanstalk
At Northern Essex Community College in Massachusetts, the marketing team has adopted an unconventional yet fitting metaphor for their professional journey: climbing a beanstalk. While they may not have encountered magic beans or a golden…
Invest in growth
Nearly 90% of millennials rate professional development as important in their choice to stay at a job, according to a recent Gallup report. Yet professional development remains notoriously undervalued, especially in higher ed. It’s almost…