Newsmakers
New CEOs Melissa Gonzalez is the new president of Lone Star College’s (LSC) Kingwood campus, effective June 1. She currently is president of Houston Community College’s Southeast campus, a position she has held since 2017….
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Discussions for change: Moving forward in fighting injustice
Editor’s note: This article is part of a monthly series provided by the National Council for Marketing & Public Relations, an affiliated council of the American Association of Community Colleges. Active engagement in conversations around social…
Don’t forget about the lowly press release quite yet
This article is part of a bimonthly series provided by the National Council for Marketing and Public Relations, an affiliated council of the American Association of Community Colleges. Regardless of what marketers call it today – a…
7 steps to manage a college’s social media presence
Linnie S. Carter and Jennifer Boyd This article is part of a bimonthly series provided by the National Council for Marketing and Public Relations, an affiliated council of the American Association of Community Colleges. Social media in…
Use Instagram Stories to up college engagement
When Snapchat hit the scene in 2012, social media began a major shift to the “story” format for content sharing. Snapchat may have kicked off the trend, but Instagram has the edge. Dominating the story…
Tap sports teams to tell the community college story
Well before the pandemic struck, Grand Rapids Community College (GRCC) was in search of something more, something bigger, to tell its story. The Michigan college found its solution in an expanded advertising program with regional…
Newsmakers
Kudos Joy Gates Black, president of Delaware County Community College in Pennsylvania, has received the ATHENA Leadership Award for her professional excellence, community service and for helping residents, especially women, in their attainment of professional…
Respect, compassion important to crisis communications
Editor’s note: This article is provided by the National Council for Marketing and Public Relations (NCMPR), an affiliated council of the American Association of Community Colleges. Getting in front of communications is challenging during any crisis. When that…
Newsmakers
New CEOs Wesley Beddard will be the new president of Martin Community College in North Carolina, starting on July 1. He currently is associate vice president of programs at the North Carolina Community College System…
Recruitment requires a human connection
As community college recruiting tools – such as open houses, campus tours and college fairs – have gone digital during the coronavirus crisis, enrollment professionals say it’s more important than ever to forge personal connections…