Though it’s been years since the heart of the pandemic, getting students to once again consider a college education is still difficult. Many eschew in-person learning altogether or ultimately decide college is no longer an…
In fall 2005, the Kalamazoo Promise became the first-of-its-kind “promise” scholarship program in the country, covering up to 100% of the cost of college tuition for eligible high school graduates in Kalamazoo, Michigan. Since then,…
Current and potential community college students dealing with life’s challenges can be difficult to connect with through traditional marketing messaging. They may lack the confidence in their ability to succeed because of the challenges they…
Community college leaders often say that their institution is “the community’s college.” For some, this means the institution is the next step following high school graduation or the place someone may go to enhance their…
In the landscape of marketing and communications, social media platforms, email marketing and search engine optimization often overshadow traditional methods such as press releases. However, for community colleges, neglecting these traditional avenues in favor of…
In recent years, equity, diversity, inclusion and belonging (EDIB) initiatives and their champions have been under assault in higher education. In Texas alone, 100 related jobs have been cut across university campuses, ABC News reported…
At the heart of community college missions and values is the desire to be inclusive and welcoming institutions where students and employees can bring their authentic selves to the campus. However, that can be difficult…
As the use of personalization and digital communication has increased in marketing over the past decade, the ability for community colleges to track marketing return on investment (ROI) has also grown. With the splintering of…
Partnerships are a vital aspect of succeeding as a community college, and Arkansas State University-Mountain Home (ASUMH) has succeeded in making the most out of those connections with the community. With an enrollment of around…
Podcasts are not a new medium, dating back to the early 2000s, and they’re incredibly popular. As of early 2023, 75% of Americans 12 and older said they listened to online audio in the past…