At the heart of community college missions and values is the desire to be inclusive and welcoming institutions where students and employees can bring their authentic selves to the campus. However, that can be difficult…
As the use of personalization and digital communication has increased in marketing over the past decade, the ability for community colleges to track marketing return on investment (ROI) has also grown. With the splintering of…
Partnerships are a vital aspect of succeeding as a community college, and Arkansas State University-Mountain Home (ASUMH) has succeeded in making the most out of those connections with the community. With an enrollment of around…
Podcasts are not a new medium, dating back to the early 2000s, and they’re incredibly popular. As of early 2023, 75% of Americans 12 and older said they listened to online audio in the past…
Though it is a relatively new player in higher education marketing, artificial intelligence (AI) has already changed the game for community colleges. It offers unparalleled speed and accuracy for tasks like sifting through large enrollment…
A stroll across any college campus spanning the nation can spotlight just how diverse student populations are. Today’s students come from a variety of cultural and socioeconomic backgrounds. They are of varying ages and have…
Each year, community college marketing and admissions teams ask themselves the same question: What can we do differently this year to increase enrollment? At North Iowa Area Community College (NIACC), digital marketing has been a…
Many colleges have institutional values, but how many employees can name them? How many employees live by them? As the first community college in the country with an engagement coach training program accredited by the…
As former journalists, Western Technical College’s public relations team prided itself on having strong connections to local media in La Crosse, Wisconsin. Those relationships were key, both in pitching story ideas and news releases, and…
With the power to inform, connect, engage and make presidents more visible, social media emerged as a vital instrument in educational leaders’ arsenals. Through insights garnered from discussions with 10 community college presidents effectively leveraging…