CEO on social media
The students, faculty, staff and community residents of Milwaukee Area Technical College (MATC) in Wisconsin know all about their president, Anthony Cruz. They know he loves pickleball. He likes to eat out. He recently got…
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A strategic plan rooted in real voices
When Carroll Community College in Maryland launched development of its next four-year strategic plan, the leadership team wasn’t thinking about just KPIs and goal statements. They were thinking about trust. Visibility. Inclusivity. And what it…
Climbing the beanstalk
At Northern Essex Community College in Massachusetts, the marketing team has adopted an unconventional yet fitting metaphor for their professional journey: climbing a beanstalk. While they may not have encountered magic beans or a golden…
Invest in growth
Nearly 90% of millennials rate professional development as important in their choice to stay at a job, according to a recent Gallup report. Yet professional development remains notoriously undervalued, especially in higher ed. It’s almost…
Keeping all social media posts on-brand
Managing social media for a college is a bit like throwing a house party where everyone wants to be the DJ. Cape Cod Community College (4Cs) in Massachusetts has figured out a way to keep…
Redefining work-life balance
As the demands of higher education evolve, community college leaders often find themselves navigating competing priorities, making work-life balance seem out of reach. However, the start of a new year presents an opportunity to reassess…
Keep sharing your students’ successes
Though it’s been years since the heart of the pandemic, getting students to once again consider a college education is still difficult. Many eschew in-person learning altogether or ultimately decide college is no longer an…
Michigan’s free-tuition programs are paying off
In fall 2005, the Kalamazoo Promise became the first-of-its-kind “promise” scholarship program in the country, covering up to 100% of the cost of college tuition for eligible high school graduates in Kalamazoo, Michigan. Since then,…
The benefits of ‘unseen’ backgrounds
Current and potential community college students dealing with life’s challenges can be difficult to connect with through traditional marketing messaging. They may lack the confidence in their ability to succeed because of the challenges they…
Partnering with local groups helps colleges serve as community hub
Community college leaders often say that their institution is “the community’s college.” For some, this means the institution is the next step following high school graduation or the place someone may go to enhance their…