Aligning marketing with institutional goals
One of the best ways to ensure that the marketing department is revered across campus is to boost enrollment. At the end of the day, that’s the goal, right? To increase enrollment for the institution?…
Commentary
It’s not personal
Leadership is not easy. It requires you to balance today’s needs while striving to reach tomorrow’s goals. You must respect the culture while implementing needed change. It is arduous and wonderful when those goals are…
The solar energy connection
Energy and environmental injustice have been persistent issues in the U.S., disproportionately affecting minority populations. To combat these issues, community colleges can play a crucial role in training minority students to become advocates for renewable…
ChatGPT: Or how I stopped worrying and learned to love the bot
Higher education seemed to embrace the concept of AI for administrative systems and student relations support. There was a lot invested in technologies that could “personalize” systems and connect students with departments, divisions and support…
A bright idea for Fulbright
The 2024-2025 Fulbright U.S. Scholar competition opened recently. It closes September 15. It was 20 years ago in fall 2003 that I was honored to participate in this program as a community college professor. The experience has greatly…
Black history woven into its fabric
Black history is woven into the fabric of historically Black colleges and universities (HBCUs) whose tapestries are rich in Black culture, tradition, triumphs and tribulation. The University of the District of Columbia, which is the…
10 trends to watch in distance learning
As we all know, prior to the Covid pandemic, the growth of online enrollments at colleges and universities had been phenomenal. As late as 2019, online enrollments were on average 25% of overall community college…
Insight into workforce development boards
Workforce programs at community colleges must be tied to local employment needs. That means forging partnerships in the community with employers and workforce development board. Melanie Anderson, executive vice president of the National Association of…
Washington Watch: ‘Low financial value’ programs tag a non-starter for AACC
The American Association of Community Colleges (AACC) last week submitted extensive comments to the U.S. Education Department (ED) concerning the department’s proposal to create a list of higher education programs that provide “low financial value.”…
A magnet for businesses
Tennessee community and technical colleges are not only the college of choice for students seeking short-term training for high-wage careers, but they are a driving force for businesses choosing to relocate or expand their operations…