Commentary

Creating cultures worth staying for

Community colleges across the country continue to face persistent challenges with employee recruitment and retention. While overall staff turnover has declined from its post-pandemic peak, the 2025 CUPA-HR Higher Education Employee Retention Survey found that…

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Building an AI-ready marketing team

A decade ago, marketing teams managed a website and a couple of social media accounts. The most advanced teams were dabbling in Google AdWords or boosted Facebook posts. Since then, expectations have exploded. Platforms and…