Roadside messaging

One of the billboards that are part of the Illinois Community College Board’s new statewide adult education and literacy billboard campaign. (Images: ICCB)

The Illinois Community College Board (ICCB) this week unveiled a new statewide billboard campaign aimed at the nearly 1.3 million Illinois’ adults who have less than a high school diploma or equivalent and close to 2.8 million state residents who speak a language other than English as their primary language.

“The “Do it for You, Do it for Them” campaign encourages adults to gain the education and skills needed for work and self-sufficiency through high school equivalency testing, adult literacy programs, English-as-a-second-language instruction, and college and career preparation.

The campaign underscores the role that adult education and literacy programs play in opening the door to education and employment that leads to better wages and a higher standard of living, said Jennifer Foster, ICCB director of adult education and workforce. It also emphasizes the “transformative effect” the programs have on families and communities,” she added.

The campaign includes a toll-free phone number and website that provides information on the high school equivalency testing, career pathways, and a zip code locator to identify local adult education and literacy programs.

The billboard campaign was made possible through the Outdoor Advertising Association of Illinois’ Public Service Program, which helps not-for-profit organizations and governmental agencies with communicating critical messages to motorists. Carl Sandburg College’s marketing team assisted in designing the billboards.

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