Today, many colleges deal with an in-house shortage of social media expertise. Add in limited support from faculty and staff outside the marketing department, plus the sometimes minimal student participation in content development. These challenges…
Declining enrollments and low retention rates are issues plaguing many institutions, and there are no perfect solutions. There are just too many factors: diverse populations, family and work commitments, financial distress, lack of support, housing,…
Marketing professionals are always asked to do more, often with the same small budget. And when times are hard, purse strings tighten even further. Enter marketing automations, which can alleviate some of the constant strain…
Before Kiandra Smith went to college, her college came to her. As a student at Madras High School, located in a town of fewer than 10,000 people in the rolling high desert of Oregon’s interior,…
“Please, don’t get married so young.” These were the last words Lindsy Orozco-Diaz’s grandfather said to her during her family’s final visit with her grandparents in Mexico in 2018. Blas Orozco knew his granddaughter had…
As the new year begins, it is not a time of hope for many community college students and potential students who are dealing with all-too-familiar struggles and challenges that keep them away from the classroom….
Twenty months ago, Covid-19 flipped our worlds and drove us to rely even more on digital technologies to communicate, learn, work, shop and stay connected. During the early months of the pandemic, higher education moved…
In the arid canyonlands of central Oregon’s Crooked River Ranch community, the only internet Brandi Sneed could access was through her cellular network. “We are living in our RV,” says the Central Oregon Community College…
Soon after Northern Essex Community College’s (NECC) longtime local newspaper announced another round of cost-saving measures, a veteran reporter was asked how he was coping. He sighed and said staff members were doing the best…
No matter how many ways a message is delivered, nearly every college president or communications manager has probably heard this from a faculty or staff member or student: “Why didn’t I know about this?” A…