The new academic year is right around the corner. Enrollment is teetering, and the pressure is on to make a big splash. Marketing teams hunker down with the enrollment office, and they develop a master…
It is no secret that the past year has presented challenges for higher education at the federal level. Colleges have had to deal with a slew of executive orders, cuts or freezes to key grant…
From individual institutions to statewide coalitions, community colleges are developing sophisticated approaches to legislative relations that strengthen ties with elected officials. Building these relationships can bring immediate and long-term benefits for your college. This article…
Early last year, Grand Rapids Community College (GRCC) in Michigan prioritized an assessment of how its website appeared in organic search results. The findings were eye-opening: The college ranked for internal human resources topics and…
The students, faculty, staff and community residents of Milwaukee Area Technical College (MATC) in Wisconsin know all about their president, Anthony Cruz. They know he loves pickleball. He likes to eat out. He recently got…
When Carroll Community College in Maryland launched development of its next four-year strategic plan, the leadership team wasn’t thinking about just KPIs and goal statements. They were thinking about trust. Visibility. Inclusivity. And what it…
At Northern Essex Community College in Massachusetts, the marketing team has adopted an unconventional yet fitting metaphor for their professional journey: climbing a beanstalk. While they may not have encountered magic beans or a golden…
Nearly 90% of millennials rate professional development as important in their choice to stay at a job, according to a recent Gallup report. Yet professional development remains notoriously undervalued, especially in higher ed. It’s almost…
Managing social media for a college is a bit like throwing a house party where everyone wants to be the DJ. Cape Cod Community College (4Cs) in Massachusetts has figured out a way to keep…
As the demands of higher education evolve, community college leaders often find themselves navigating competing priorities, making work-life balance seem out of reach. However, the start of a new year presents an opportunity to reassess…