For a working parent weighing a return to college, the decision rarely starts with a program brochure. It starts with a quieter question: Can I actually do this? That question sits at the center of…
When Southeast Community College in Nebraska decided to rethink its alumni publication, the marketing and communications team didn’t start with a design concept or a new name. They started with a question: “What do our…
Emily Summers is rarely at her desk — and her employer couldn’t be happier about it. Summers is a dual-enrollment specialist at Milwaukee Area Technical College (MATC) in southeastern Wisconsin. She’s usually out at area…
Community college marketing and communications staff play a key role in providing the visuals and storytelling in a college’s efforts to educate and influence lawmakers and other stakeholders. That may seem obvious, but it’s sometimes…
How are you reading this article right now? Scrolling down a webpage? Flipping through a digital PDF? Maybe you’re listening to the computer read it for you? The way each person interacts with the digital…
New CEO Michael Waide, who has served at Pierpont Community & Technical College in West Virginia for nearly two decades in various positions — including currently interim president — will now become its permanent president….
ED/DOL announce first FY 26 TRIO grant competition State Department seeks hosts for regional Career Connections seminars AACC staff: Out and about ED/DOL announce first FY 26 TRIO grant competition The U.S. Education (ED) and…
Community college marketers know the e-mail well. It usually arrives a few weeks before the start of the following semester. The subject line is brief: “Can you promote my program?” The message is not unreasonable,…
Community colleges across the country need stable funding to serve their students. Many get this funding through millage votes, where local taxpayers decide whether to support their community college with property tax revenue. This article…
The new academic year is right around the corner. Enrollment is teetering, and the pressure is on to make a big splash. Marketing teams hunker down with the enrollment office, and they develop a master…