Purple squirrels … blue diamonds … unicorns. No matter what terms we use, we all have those special customers that Psychology Today coins “pseudo-exceptionals.” These pseudo-exceptionals are those who believe they’re completely different from others…
A new year means a new start, and many are heading back to campus with a long list of resolutions. While it’s tempting to set lofty goals, experts have found that focusing on small, realistic…
The letters P, D and F – which stand for “portable document format” – changed the world back in 1991, and they have become a common source of information on college websites. Rather than creating…
Scenario: You invest months of planning for an important college initiative that will reap decades’ worth of rewards for your community. You decide to host a full-on press conference complete with a fancy backdrop, media…
Katie Nerison has worked in healthcare since she was 15. Throughout her career, nurses and directors encouraged her to pursue her degree, which cost and time made nearly impossible. Then, her employer hosted a meeting…
It started after leaders at Grand Rapids Community College (GRCC) heard from an applicant who received a letter from the Michigan college. “Have I been accepted?” she asked. “I can’t tell.” That prompted the GRCC…
Community colleges are the recipients of tremendous generosity. Donors provide equipment that allows two-year colleges to teach the latest skills, and partners serve on college advisory boards to provide input on the skills student need…
Today, many colleges deal with an in-house shortage of social media expertise. Add in limited support from faculty and staff outside the marketing department, plus the sometimes minimal student participation in content development. These challenges…
Declining enrollments and low retention rates are issues plaguing many institutions, and there are no perfect solutions. There are just too many factors: diverse populations, family and work commitments, financial distress, lack of support, housing,…
Marketing professionals are always asked to do more, often with the same small budget. And when times are hard, purse strings tighten even further. Enter marketing automations, which can alleviate some of the constant strain…