Hope, optimism and support in 2022
As the new year begins, it is not a time of hope for many community college students and potential students who are dealing with all-too-familiar struggles and challenges that keep them away from the classroom….
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Make the most of your digital marketing
Twenty months ago, Covid-19 flipped our worlds and drove us to rely even more on digital technologies to communicate, learn, work, shop and stay connected. During the early months of the pandemic, higher education moved…
Tapping tech in rural Oregon
In the arid canyonlands of central Oregon’s Crooked River Ranch community, the only internet Brandi Sneed could access was through her cellular network. “We are living in our RV,” says the Central Oregon Community College…
New opportunities for sharing news
Soon after Northern Essex Community College’s (NECC) longtime local newspaper announced another round of cost-saving measures, a veteran reporter was asked how he was coping. He sighed and said staff members were doing the best…
Effective internal communication strengthens community
No matter how many ways a message is delivered, nearly every college president or communications manager has probably heard this from a faculty or staff member or student: “Why didn’t I know about this?” A…
Newsmakers
New CEOs Melissa Gonzalez is the new president of Lone Star College’s (LSC) Kingwood campus, effective June 1. She currently is president of Houston Community College’s Southeast campus, a position she has held since 2017….
Discussions for change: Moving forward in fighting injustice
Editor’s note: This article is part of a monthly series provided by the National Council for Marketing & Public Relations, an affiliated council of the American Association of Community Colleges. Active engagement in conversations around social…
Don’t forget about the lowly press release quite yet
This article is part of a bimonthly series provided by the National Council for Marketing and Public Relations, an affiliated council of the American Association of Community Colleges. Regardless of what marketers call it today – a…
7 steps to manage a college’s social media presence
Linnie S. Carter and Jennifer Boyd This article is part of a bimonthly series provided by the National Council for Marketing and Public Relations, an affiliated council of the American Association of Community Colleges. Social media in…
Use Instagram Stories to up college engagement
When Snapchat hit the scene in 2012, social media began a major shift to the “story” format for content sharing. Snapchat may have kicked off the trend, but Instagram has the edge. Dominating the story…