Why your college should start a podcast
Podcasts are not a new medium, dating back to the early 2000s, and they’re incredibly popular. As of early 2023, 75% of Americans 12 and older said they listened to online audio in the past…
Podcasts are not a new medium, dating back to the early 2000s, and they’re incredibly popular. As of early 2023, 75% of Americans 12 and older said they listened to online audio in the past…
Though it is a relatively new player in higher education marketing, artificial intelligence (AI) has already changed the game for community colleges. It offers unparalleled speed and accuracy for tasks like sifting through large enrollment…
A stroll across any college campus spanning the nation can spotlight just how diverse student populations are. Today’s students come from a variety of cultural and socioeconomic backgrounds. They are of varying ages and have…
Each year, community college marketing and admissions teams ask themselves the same question: What can we do differently this year to increase enrollment? At North Iowa Area Community College (NIACC), digital marketing has been a…
Many colleges have institutional values, but how many employees can name them? How many employees live by them? As the first community college in the country with an engagement coach training program accredited by the…
As former journalists, Western Technical College’s public relations team prided itself on having strong connections to local media in La Crosse, Wisconsin. Those relationships were key, both in pitching story ideas and news releases, and…
With the power to inform, connect, engage and make presidents more visible, social media emerged as a vital instrument in educational leaders’ arsenals. Through insights garnered from discussions with 10 community college presidents effectively leveraging…
Today’s strong job market, coupled with the rising cost of higher education and a multitude of online certificates, has intensified doubts about the value of – or need for – a higher education degree. Results…
The strategic plan at Milwaukee Area Technical College (MATC) has focused on breaking down barriers that stand between students and their academic and career success. One key strategy to break down these barriers has been…
What will a college’s next emergency be? No one can be sure. Many factors in a crisis situation are unpredictable. Otherwise, we’d take action to mitigate them. What is within control is preparation. To prepare,…