Each year, community college marketing and admissions teams ask themselves the same question: What can we do differently this year to increase enrollment? At North Iowa Area Community College (NIACC), digital marketing has been a…
Many colleges have institutional values, but how many employees can name them? How many employees live by them? As the first community college in the country with an engagement coach training program accredited by the…
As former journalists, Western Technical College’s public relations team prided itself on having strong connections to local media in La Crosse, Wisconsin. Those relationships were key, both in pitching story ideas and news releases, and…
With the power to inform, connect, engage and make presidents more visible, social media emerged as a vital instrument in educational leaders’ arsenals. Through insights garnered from discussions with 10 community college presidents effectively leveraging…
Today’s strong job market, coupled with the rising cost of higher education and a multitude of online certificates, has intensified doubts about the value of – or need for – a higher education degree. Results…
The strategic plan at Milwaukee Area Technical College (MATC) has focused on breaking down barriers that stand between students and their academic and career success. One key strategy to break down these barriers has been…
What will a college’s next emergency be? No one can be sure. Many factors in a crisis situation are unpredictable. Otherwise, we’d take action to mitigate them. What is within control is preparation. To prepare,…
At the heart of the community college mission is providing access to an education that improves students’ lives and advances their economic mobility. During a time when the value of higher education is increasingly scrutinized,…
CEOs on the move Kevin Brockbank will serve as chancellor of the Community Colleges of Spokane (CCS), effective May 1. He is currently president of Spokane Community College, a position he has held since 2017….
One of the best ways to ensure that the marketing department is revered across campus is to boost enrollment. At the end of the day, that’s the goal, right? To increase enrollment for the institution?…