What will a college’s next emergency be? No one can be sure. Many factors in a crisis situation are unpredictable. Otherwise, we’d take action to mitigate them. What is within control is preparation. To prepare,…
At the heart of the community college mission is providing access to an education that improves students’ lives and advances their economic mobility. During a time when the value of higher education is increasingly scrutinized,…
CEOs on the move Kevin Brockbank will serve as chancellor of the Community Colleges of Spokane (CCS), effective May 1. He is currently president of Spokane Community College, a position he has held since 2017….
One of the best ways to ensure that the marketing department is revered across campus is to boost enrollment. At the end of the day, that’s the goal, right? To increase enrollment for the institution?…
Purple squirrels … blue diamonds … unicorns. No matter what terms we use, we all have those special customers that Psychology Today coins “pseudo-exceptionals.” These pseudo-exceptionals are those who believe they’re completely different from others…
A new year means a new start, and many are heading back to campus with a long list of resolutions. While it’s tempting to set lofty goals, experts have found that focusing on small, realistic…
The letters P, D and F – which stand for “portable document format” – changed the world back in 1991, and they have become a common source of information on college websites. Rather than creating…
Scenario: You invest months of planning for an important college initiative that will reap decades’ worth of rewards for your community. You decide to host a full-on press conference complete with a fancy backdrop, media…
Katie Nerison has worked in healthcare since she was 15. Throughout her career, nurses and directors encouraged her to pursue her degree, which cost and time made nearly impossible. Then, her employer hosted a meeting…
It started after leaders at Grand Rapids Community College (GRCC) heard from an applicant who received a letter from the Michigan college. “Have I been accepted?” she asked. “I can’t tell.” That prompted the GRCC…